Design team

Our trend spotters monitor trends, both close to home and around the world. They travel a great deal and are brimming with creativity. Our design studio turns their ideas into concepts and products. These ideas are only shared with a small group of selected customers via mailings. All of our product photography takes place in our professional photo studio. Our film studio is used to make a variety of videos, such as ‘how to’ videos for products with a QR link merged into the packaging design.

Avec has two creative directors, Els Snik and Elouise van Gestel. These highly experienced concept designers have been responsible for the look of many HEMA product groups.

Avec has a team of 25 skilled professionals dedicated to product development. Our professional design studio is where every aspect of product development comes together:

  • Trend watching
  • Concept design
  • Product design
  • Graphic design
  • Sample creation (products and packaging)
  • Photo studio and film studio